Google Data Analytics Professional Certification Practice Test

What is the primary focus of privacy in data transactions?

1. Free access to information

2. Preserving data subject's information and activity

3. Storing metadata

4. Sharing data with third parties

The correct answer is: Preserving data subject's information and activity

The primary focus of privacy in data transactions is to preserve the data subject's information and activity. This means ensuring that individuals have control over their personal information and that their data is handled in a manner that protects their privacy rights. Privacy involves implementing practices and policies that safeguard data from unauthorized access, use, or disclosure, allowing individuals to maintain their confidentiality and security in digital interactions. By emphasizing the preservation of the data subject's information, privacy considerations require organizations to be transparent about how data is collected, processed, and utilized, ensuring that individuals are informed about their rights and can exercise control over their personal information. This focus is fundamental in fostering trust between consumers and organizations, especially in an age where data breaches and misuse of information are prevalent. The other options do not align with the core aim of privacy. Providing free access to information may conflict with the need for confidentiality. Storing metadata is more about data management than privacy protection. Finally, sharing data with third parties can compromise privacy if it occurs without the informed consent of the data subjects. Thus, the correct answer highlights the essential goal of protecting individual data privacy in transactions.